2016 is over, and it's time to reflect and plan for the new year. We picked nine of our best-written, most-read articles and interviews to help get you started.
5 Studies on Alumni Giving and Engagement to Review in 2017
CASE DV/VI Preview: "Using Social Media to Help Create and Sustain Excitement in a Fundraising Campaign"
Social media is a vital part of any modern fundraising campaign—both for a campaign's launch and keeping it going.
For large universities, coordinating social media strategy across campuses, schools, and departments can be incredibly hard. It's Marisa Larson's job to do that as Development Communications Coordinator at the Kansas State University Foundation.
These Data Explain What Makes Young Alumni's Priorities Different
We all know intuitively that young alumni are different than their older counterparts, but we often lack the data to explain how—or to explain what we can do about it.
Now we have some data to help.
The Alumni Attitude Study surveyed over 500,000 alumni at 200 universities and colleges between 2001–2012. The survey asked alumni of all ages questions about their giving habits and relationships with their alma maters. The data explain why young alumni giving patterns are different than those of their older peers.
How Career Success Affects Alumni Giving, in 3 Graphs
We make a lot of assumptions about alumni giving without the data to back them up. To help us test those assumptions, here are three graphs from rigorous surveys with hundreds of thousands of participants.
The data reveal that young alumni give at much lower rates than their more established counterparts— as many of us already know at our own institutions.
They also help us understand how we might improve those giving rates by addressing alumni's frustrations and needs.