Redesigning the Engagement Ladder
We invest heavily in established alumni once they become gift prospects. We invest heavily in our students. But we invest little in our relationships with young alumni.
We need to stop cultivating donors by buttering them up and start cultivating alumni by actually helping them grow as human beings and professionals. If we can increase alumni capacity to give, we can reap the rewards for our institutions.
That's what Switchboard is designed to do.