As advancement offices work to boost their young alumni giving rates, many are investing in efforts to increase student giving first. Senior class gifts are a natural way to introduce students to philanthropy and build affinity for their alma mater at the same time, but senior gift programs aren't always easy to pull off.
Hamilton College has found a way to make it work. The college's senior gift program has generated over 90% senior class giving rates for decades—and that giving rate doesn't drop off much for years after those seniors graduate.
We asked Hamilton's Assistant Director Annual Giving, Angela Suppa, to explain how they do it.