The trick to engaging all our alumni is realizing that we probably can't—at least not all at once. We have to develop tailored approaches for different alumni populations in order to find the messages and offerings that matter to them most.

Fresno State won a CASE District VII award this year for doing just that with its Rainbow Alumni and Allies Club. Through the RAAC, Fresno maintains  relationships with its alumni, connects alumni with students on campus, and does social good all at the same time. 

We reached out to Fresno State's Director of Development Peter Robertson to find out more about the program.

George Mason University has what every school wants: young alumni who want to remain engaged.

But until 2011, GMU young alumni felt there was no easy way for them to give back to their community after graduation. That was the year George Mason created the Golden Quill Society, a young alumni leadership group that went on to win a CASE Circle of Excellence award in 2014.

Since then, the Golden Quill Society has created a pipeline for alumni leadership, volunteering, and giving, and helped the GMU Office of Advancement and Alumni Relations better understand the wants and needs of its young alumni community.

We asked George Mason's Associate Director of Alumni Relations, Adrienne Teague, to recap the presentation on the Golden Quill Society that she made at the CASE District 3 Conference in Nashville.

Social media has enormous potential, but using it effectively requires careful attention to your constituents. 

McMaster University is using social media to reach alumni and donors on their own terms. Rather than reach out to alumni as a monolithic population, they strive to form individual relationships with each alumnus and alumna.

We asked Erin O'Neil, digital engagement alumni officer, and Dave Dawson, public relations coordinator, to discuss McMaster's strategy.

Holding a major event takes a lot of work. It means coordinating across multiple offices and organizing alumni, volunteers, students, and faculty.

But that didn't stop King's College from taking on an ambitious project to combine fundraising, mentorship, and volunteering into a single event that has been so successful that it's become an annual tradition.

We spoke with Frederick Pettit, King's College's vice president for institutional advancement, ahead of his team's CASE D2 conference panel, "Honors, Dollars, and Role Models," to learn more about the event and how they pulled it off.