Alumni relations and advancement offices aren’t the only ones thinking about engagement these days—every company, website, and media outlet is, too. And that means competition.
One institution is engaging its audience particularly well—it’s a bright spot in an otherwise gloomy-looking industry. Public radio is excelling where other news outlets and media are declining. And it has insights to offer those of us in higher ed who are also competing for our audience’s attention.
If you don't already have a developed system for quantifying alumni engagement, it's easy to feel like you're falling behind.
But rather than stressing about coming up with a perfect system, Carrie Collins, Chief Advancement Officer at the Philadelphia College of Osteopathic Medicine, says it's best to just get started.
We asked Collins to give us a preview of her presentation at the upcoming CASE Division II conference, "Measuring Alumni Volunteerism."
"Early and often" is an apt motto when it comes to engaging students with alumni affairs, but putting that sentiment into practice is easier said than done.
Oakland University pulled it off.
Oakland's "Leadership OU" program fosters professional growth among students while highlighting the accomplishments of alumni through a mentoring program and a speaker series. The program won a Pride of CASE District V award for best student-alumni programming in 2015.