Sometimes, alumni engagement is more art than science.
That art requires a deep understanding of and affinity for your alumni community. So who better to engage that community than alumni themselves?
Willamette University in Salem, Oregon has taken that point to heart. Willamette succeeds in engaging its young alumni by leveraging the generosity of its broader alumni network.
We asked Devin Bales, Willamette's alumni and parent relations associate, and a Willamette alumnus himself, to shed some light on Willamette's most successful strategies.