03/17/2014 – Willamette University, a small liberal arts school in Salem, Oregon and the oldest university in the Western United States, is launching the Willamette Switchboard.

"Willamette's motto perfectly captures the Switchboard ethos," says Switchboard's Community Manager Aria Joughin. "Non nobis solum nati sumus, 'Not unto ourselves alone are we born.'"

Willamette's Director for Parent and Alumni Engagement Colleen Sump says Switchboard allows Willamette to more broadly engage and activate its alumni community. "It casts the net much wider," she says. "It's really like that old switchboard model—if one person cannot connect you, chances are they'll know a friend or a family member who can. It's our network—on steroids."