Our company is called Weathergram. You might be asking yourself, "What is a Weathergram?" Here's the story.
The co-founders of Switchboard, Mara and Sean, graduated from Reed College. SO did many members of our team.
the calligraphy program at Reed was started by LLOyD reynolds. “We must be both rational and intellectual, both analytic and imaginative, utilizing both statistics and insight.” —LLOYD REYNOLDS, REED PROFESSOR & CALLIGRAPHY INSTRUCTOR
Here's his description oF THE WEATHERGRAM...
REYNOLDS created a form called the weathergram. It's a short poem written on a paper bag strung with a piece of twine.
Weathergrams are hung in trees outside to weather.
Reynolds even wrote a book about Weathergrams. HE said many thoughtful things about human nature. We named our company weathergram to honor his legacy.