Advancement professionals are obsessed with measuring the ROI of their institution’s fundraising efforts. They crave data that will help them do that.
Those of us in alumni relations are equally obsessed with ROI, though we often have a harder time quantifying the return on our investment than our fundraising colleagues. It’s easy enough to calculate the ROI of hiring a new gift officer or running a new campaign. It’s far more difficult to measure the worth of the number of attendees, relationships, and hires that an alumni relations team generates.