“Most social media platforms can gain a touch of active involvement through some existing built-in interactions, but what does that actually mean? To me, not much. I’m far more compelled to create something sustainable that taps into the deep-seeded interests of our audiences. It won’t be as simple as a like, but that element of ease is at the back of my mind, because it must be easy. And it must be amplified from our already existing presences to make the social scope even grander.”
— Ma’ayan Plaut, Oberlin’s Manager of Social Strategy & Projects
